Keith Burgess

Keith Burgess
Key Areas of Expertise:
  • Sales Enablement
  • Pricing Strategy
  • Channel Management
  • Negotiation Strategy & Coaching
  • Sales Effectiveness
  • Commercial Strategy
  • Operational Excellence

Commercial Strategy & Negotiation

Helping B2B companies fix what’s broken, unlock revenue, and build sustainable growth.

Keith specialises in helping B2B businesses rapidly overcome sales and commercial challenges. With over 25 years of experience leading high-performing teams and transforming operations across global technology and telecommunications sectors, he brings deep expertise and practical insight to every engagement.

Keith partners with growth-focused companies —identifying root issues, unlocking revenue, and building sustainable commercial capabilities.

He works with businesses facing:

    • Margin challenges
    • Stagnation due to poor sales execution
    • Misaligned pricing strategies
    • Ineffective channel management

Keith rebuilds commercial operations. SMBs often struggle with sales growth due to unclear objectives, fragmented enablement journeys and poor internal alignment across purchasing and sales & marketing. By addressing these friction points, he drives stronger partner activation, improved sales performance, and margin improvement.

Keith is the creator and lead facilitator of Sales Perfect’s LEVERAGE programme