Ross is a B2B strategy consultant with 20 years’ experience driving growth across the UK and Europe in the commercial cleaning, office supplies, catering (non-food), and hospitality sectors.

Most recently, Ross led a B2B business for a FTSE10 cleaning products manufacturer, delivering 4 years of consecutive annualised growth of between 20% and 40% across the UK, Europe, and ANZ.

Previously, he spearheaded the expansion of a Fortune 500 cleaning products manufacturer from the U.S. into Europe and served on senior teams for global leaders in catering equipment and commercial tableware.

Ross delivers market expansion, category development, and business transformation projects for manufacturers, distributors, and service providers. He is trusted for his rigorous analysis and practical approach, covering market sizing, commercial planning, and high-impact proposal leadership—always focused on delivering measurable results and building foundations for long-term success.

Ross is known for his candour, clarity, and client-first approach. He is passionate about cutting through complexity, forging strong relationships, and helping ambitious teams achieve sustainable growth.