Keith Burgess
Key Areas of Expertise:
- Sales Enablement
Equip teams with buyer-aligned tools, messaging, and workflows that improve conversion, shorten cycles, and drive consistent sales performance. - Pricing Strategy
Design pricing models that reflect customer value, support strategic positioning and unlock margin without compromising competitiveness or clarity. - Channel Management
Optimise partner ecosystems by aligning incentives, messaging, and activation strategies to drive reach, engagement and scalable revenue. - Negotiation Strategy & Coaching
Embed consultative negotiation frameworks that build trust, calibrate value and empower teams to close confidently and collaboratively. - Sales Effectiveness
Rebuild underperforming sales functions with scalable processes, clear pipeline dynamics and enablement systems that accelerate revenue growth. - Commercial Strategy
Align go-to-market execution, pricing, and partnerships with business objectives to create a coherent, scalable commercial engine. - Operational Excellence
Resolve execution gaps across teams, systems, and geographies to improve performance, accountability and commercial resilience.
Commercial Strategy & Sales Effectiveness Consultant
Helping B2B companies fix what’s broken, unlock revenue, and build sustainable growth.
Keith specialises in helping B2B businesses rapidly overcome sales and commercial challenges. With over 25 years of experience leading high-performing teams and transforming operations across global technology and telecommunications sectors, he brings deep expertise and practical insight to every engagement.
Keith partners with growth-focused companies on a fractional basis—identifying root issues, unlocking revenue, and building sustainable commercial capabilities.
He works with businesses facing:
- Stagnation due to poor sales execution
- Misaligned pricing strategies
- Ineffective channel management
- Underperforming teams
Keith rebuilds commercial operations around the needs of the customer. SMBs often struggle with sales growth due to unclear customer definition, fragmented enablement journeys and poor internal alignment across sales and marketing. By addressing these friction points, he drives stronger partner activation, improved sales performance, and greater customer trust and satisfaction.