Sales and leadership workshops
Unlock Your Potential
Transform your skills with our hands-on sales workshops
Explore our range of practical Sales and Sales Leadership training workshops designed to enhance your sales expertise.
Empower Your Team
Sales training that fits your business
Our workshops cover every stage of the sales journey, from building strong foundations to mastering advanced techniques and leading high-performing teams. Each course is practical, interactive, and led by experienced sales professionals who know what it takes to succeed.
Sales
Foundations
Sales Fundamentals
Build the foundations for a successful sales career.
What you’ll learn:
- What sales really is and what makes a good salesperson.
- Expectations, responsibilities, and the language of sales.
- What happens when sales goes right, and wrong.
- How to get motivated and stay motivated.
- Self-management: taking ownership of your role.
Who it’s for:
Anyone starting out in sales or looking to step into a front-line sales role.
Sales Skills Essentials
Essential techniques every salesperson needs to succeed.
What you’ll learn:
- How to open conversations confidently.
• Discovery and questioning techniques (needs analysis).
• Presenting features, advantages, and benefits (FAB).
• Handling objections with confidence.
• Negotiation skills that move deals forward.
• Closing techniques and securing action agreements.
- How to open conversations confidently.
Who it’s for:
New salespeople or those needing a refresher on the fundamentals of selling.
Sales
Excellence
Presentation Skills
Deliver impactful presentations that influence and inspire.
What you’ll learn:
- Understanding yourself and your audience.
- Research and preparation for impact.
- Presenting to small groups vs. large audiences.
- Tools, techniques, and do’s/don’ts.
- Seven things that make the difference between average and unforgettable.
Who it’s for:
Anyone presenting to customers or delivering internal presentations.
Commercial Awareness
Think commercially and manage sales like a business.
What you’ll learn:
- Key jargon and terminology made simple.
- Understanding numbers: sales, GM%, and £GP.
- Managing multiple revenue streams.
- Treating your portfolio like your own business.
- Identifying the perfect customer and matching propositions.
- How to research effectively and engage decision-makers.
- Winning fast, losing quickly, and learning from both.
Who it’s for:
Salespeople at any level who need to build financial and commercial awareness.
Negotiation Skills
Turn conversations into fair, sustainable agreements.
What you’ll learn:
- When to negotiate and when not to.
- The three possible outcomes of a negotiation.
- Essential tools and styles for successful negotiation.
- Handling high-pressure situations (“flooded cave” scenarios).
- Bringing everything together into a structured negotiation plan.
Who it’s for:
Salespeople and professionals in roles where negotiation is key.
Business Growth & Development
Business Development Skills
Grow existing customers and maximise value.
What you’ll learn:
- Retaining and developing customer relationships.
- Managing product and service gaps.
- Balancing risk vs reward when selling new services.
- Identifying and engaging decision-makers and influencers.
- Time ROI: managing time and effort effectively.
Who it’s for:
Salespeople focused on retaining and growing business from existing customers.
Key & Major Account Management
Manage and grow your most valuable customer relationships.
What you’ll learn:
- What defines a key account and how to manage it.
- Developing value propositions and managing client reviews.
- Working with contracts, core vs non-core services, and e-procurement.
- Navigating decision-making structures and building engagement.
Who it’s for:
Salespeople responsible for managing, retaining, and growing high-value accounts.
New Business Generation
Practical techniques for winning brand-new clients.
What you’ll learn:
- How to identify the right targets.
- Researching, preparing, and engaging decision-makers.
- Handling “no” and turning it into “not yet” or “yes”.
- Using sales and marketing tools effectively.
- Pipeline creation and management.
Who it’s for:
Salespeople responsible for generating new business opportunities.
Advanced
Selling
Selling Single Source Solutions
Develop strategies for high-value, complex sales.
What you’ll learn:
- What single source solutions are and why they matter.
- Benefits to the customer and overcoming resistance.
- Building value-added solutions.
- Identifying who to target, when, and why.
Who it’s for:
Salespeople working with complex or multi-product/service solutions.
NLP for Sales Part One
Harness psychology to influence, persuade, and build trust.
What you’ll learn:
- Introduction to NLP and how it applies to sales.
- Understanding body language and non-verbal communication
- Building trust and rapport with clients.
- Seeing from the client’s perspective.
- Effective listening techniques.
Who it’s for:
Experienced salespeople looking to deepen customer engagement and influence, particularly in new business and key account roles.
NLP for Sales Part Two
Harness psychology to influence, persuade, and build trust.
What you’ll learn:
- Advanced verbal and non-verbal techniques.
- Mirroring, pacing, and leading.
- Turning objections into approvals.
- Putting it all together into a personal NLP sales plan.
Who it’s for:
Experienced salespeople looking to deepen customer engagement and influence, particularly in new business and key account roles.
Sales Leadership & Management
Sales Leadership Toolbox
Essential skills for leading a sales team.
What you’ll learn:
- Leading individuals and teams effectively.
- Managing up, down, and across.
- Communication and conflict management skills.
- Running meetings and decision-making.
- Motivating individuals and teams.
Who it’s for:
Anyone new to sales management or about to step into a leadership role.
Performance Management
Drive accountability, measure results, and lead effectively.
What you’ll learn:
- Setting goals, KPIs, and performance metrics.
- Running effective 121s and reviews.
- Training and developing your team.
- Coaching, mentoring, and handling underperformance.
- Managing yourself alongside managing others.
Who it’s for:
Leaders responsible for managing individual or team performance in a sales environment.
Sales Leadership Coaching
Develop and support your team to achieve more.
What you’ll learn:
- Analysing what’s working and what isn’t.
- Coaching questions and frameworks.
- Providing support while driving accountability.
- Encouraging personal responsibility in sales teams.
Who it’s for:
Sales managers and team leaders, or experienced salespeople looking to coach others.
Trusted by businesses across the UK
Whether it’s salespeople, managers, or directors, our training has supported professionals across the UK to grow, perform, and succeed. You’re in good company.
Holly
Sales Manager
“The dedication and commitment to developing our skills and helping us reach our full potential were truly inspiring.“
Laura
Head of Key Accounts
“The training is second to none. He has the whole room engaged with his every word; he certainly motivates people to aspire for bigger things.“
Steve
Managing Director
“He carried out a series of training modules for us which were absolutely fantastic… feedback from the team was overwhelmingly positive.”
Give your team the skills, confidence, and focus they need to perform at their best.
Our workshops give people the skills, confidence, and focus to perform at their best — with results you can measure.