About Us

About Us

Sales growth, powered by real experience

We help ambitious businesses unlock potential through practical sales strategies, expert leadership, and proven performance improvement.

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Born from a passion for sales success

Sales Perfect® was created to help businesses overcome the challenges of growth, whether that’s finding new customers, improving team performance, or fixing what’s not working in the sales process.

Our founders and associates have been in your shoes. We’ve led start-ups, scaled SMEs, and managed multi-million-pound sales organisations. We know the pressure of hitting targets, building teams, and keeping clients happy.

That’s why our approach is different. It’s rooted in real-world experience and designed to deliver practical, lasting results.

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What makes us different?

Not consultants. Partners.

We don’t just advise – we work alongside you to make sales growth happen. Our focus is on clarity, action, and results that last.

Real Experience

Every member of our team has lived and led in commercial roles.

Practical Solutions

Clear, actionable strategies that fit your business.

Lasting Results

Improvements that stick long after we’ve left the room.

Part of the Group Perfect® family

Sales Perfect® is part of Group Perfect®, a family of specialist businesses working together to help organisations win more work, improve performance, and communicate with impact.

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Together, Group Perfect® provides end-to-end support – from building winning bids and sharpening sales strategy, to creating the tools and visuals that set businesses apart.

The people behind Sales Perfect®

Our strength lies in our people. Each associate brings decades of hands-on experience in sales, leadership, operations, or business growth. Together, we provide the insight, coaching, and support that help your business thrive.

Gary Naphtali

• Sales Management • Sales Director / Leadership • Training & Development • General Management • Coaching & Mentoring

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Steve Gorham

• Operations & Logistics • Purchasing • Supply Chain Management • Managed Services • General Management • Coaching & Mentoring

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Adam Noble

• CEO • MD • General Management • Sales Leadership • Strategy • Coaching & Mentoring

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Amy Burgess

• Key and Major Account Management • Business Development • Customer Services / Customer Experience

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Chris Armstrong

• Sales & Marketing • CRM creation, migration and optimisation • Data refinement and optimisation • Project & Change management • Campaign management • Coaching & mentoring

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Owen Clements

• Sales & Marketing • Sales Transformation • Sales Turnaround Change management • Performance Improvement and Management • Coaching & mentoring • Sales process

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Stu Robinson

• Operations & Programme Management, • Strategic Planning & Business Growth, • Contract Negotiation & Governance, • Change & Transformation Leadership

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Sarah Kallipetis

• Recruitment from Junior to Executive Level, • Training, Coaching & Mentoring, • Talent Retention & Development, • Succession Planning

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Philippe Masson

• Training & Coaching for Leaders and Teams, • Time Management & Productivity Improvement, • Talent Development & Performance Growth, • Wellbeing & Mental Health Support

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Simon Blackburn

• Go-to-Market Strategy • End-to-End Sales Process • Performance Analytics • Sales Team Leadership • Strategic Growth • Business/Commercial evaluation

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Lynne Landais

• New business and wealth creation • Process Improvement • Sales Operations • Business Startups • Creating high performance internal teams • Customer Service

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Andy Page

• Sales strategy & process. • Business planning • Sales leadership • Account management •. New business generation • Channel sales • Market expansion

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Ed North

Business transformation • Growth strategy & execution • Sales leadership & team optimisation • Customer acquisition & retention • Commercial planning management

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Keith Burgess

Sales enablement & effectiveness • Pricing & negotiation strategy • Channel & partner management • Commercial growth planning • Operational excellence

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Paul Thomas

• Commercial growth & P&L optimisation • Proposition, pricing & go-to-market strategy • Sales & marketing performance improvement • Leadership development, coaching & facilitation

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Karl Wellstead

• Sales enablement • Pre-sales campaigning • Value proposition development and training workshops • Business capture & business winning • Customer growth strategies

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Livvy Mckay

Visual communication • Brand consistency & creative direction • Templates & scalable design systems • High-impact presentations & storytelling • Commercial & marketing design

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Dawn Simpson-Lane

Strategic HR and Business Transformation •. Organisational Design and Restructure • Leadership Development and Coaching

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Ian Oakes

• Commercial strategy & turnaround • Sales growth & business development • Sales team mentoring & performance uplift

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Ross Jones

• Distributor Management • New Channel/Geography Expansion • Category Expertise: Cleaning & Catering • Revenue Growth Strategy • International Sales Growth

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Get the expertise you need, exactly when you need it.

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What our clients say

He has an innate ability to create clarity out of complexity and deliver a simple vision...restructuring changes the shape of a team, but it was his leadership that changed the culture and ambition.

Emily
HR Director

Any business which is looking to be energised, strategised and galvanised, then he is your man.

Ben
Financial Controller

He is a real tour de force and would add untold value to any business fortunate enough to engage his services.

Mark
Operations Director

Despite sometimes feeling submerged in a very challenging industry, he would always be able to see clarity in which often felt like a clouded path.

Jasmine
Key Accounts

He is one of the most inspirational leaders I have ever had the pleasure to work with. That's a big claim, but every word is true. His ability to motivate and inspire is second-to-none.

Tom
Managing Director

She was recommended to me as a specialist in key and major account development. Having worked with her...I can testify to her abilities.

Ian
Managing Director

Facilitating the strategic plan for the UK business, he showcased his cat-herding skills...picking us up when we fell off course, keeping the whole show on the road until we had a deliverable plan.

Joe
Publishing Director

Our core values

Clarity

We cut through complexity and show you exactly what needs to change, and how to make it happen.

Commitment

We’re in it with you, shoulder to shoulder, owning the challenges and celebrating the wins.

Integrity

We’ll always tell you the truth, even when it’s hard to hear, because that’s what drives real progress.

Transparency

No jargon, no smoke and mirrors. Just straight answers, clear costs, and measurable results.

Ready to put these values to work for your business? Let’s talk.

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